ETUDE HOUSE – a wealth of Masks!

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Two things that you should know about me:

1. I love Korean skincare – it works for me much better than Western equivalents (not saying that there aren’t exceptions – there are of course and I love finding them). K Beauty suits my skin type (oily, sometimes dehydrated and starting to age), it uses ingredients that are miles ahead of anything seen over here and is often much better value for money (even if you take into account shipping from Korea).

2. My favorite type of product by far are masks – of any type, shape and form.  I’m totally obsessed with masks! This has always been the case. When I was very little I used to make my own real mud masks or masks out of kitchen bits and bobs. I graduated onto very expensive Western branded concoctions which sometimes worked and sometimes didn’t. I have my all time favorites and some ingredients will always work for me (bee venom, snail, hyaluronic acid) so if I see a Western mask with decent ingredients I WILL buy it. However, for sheet masks, Korean beauty is the place to shop! Unfortunately they haven’t yet invented a mask that does this but I wait in everlasting hope:

From sailorsherri meme addicts

(with thanks to S in the Memebox Addicts FB group!)

Etude House – the brand

Etude House (Hangul: 에뛰드하우스) was established in 1966 but became the company we know in 1985 (not quite as old as me!!) and is part of the overall global conglomerate that is Amore Pacific (which also owns brands such as Sulwhasoo, Laneige, Mamonde and Innisfree). The brand name ‘Etude’ comes from Frederic Chopin’s studies of the piano.  Etude means study in French. Their brand image is very pink and pretty, very girly and youthful. Everyone is a princess.

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Now if you know me, you know that I am not exactly a ‘pink’ person.  I like pink lips and cheeks but not clothes or decor.  I do however like anything cute and therefore…… yes, I AM a princess!!

My face if anyone dares say I’m not…..

yes I'm a princess

(Thanks Moo for your undeniable princess-ness! Source)


The Masks

Etude House makes a variety of sheet masks, from standard sheet masks to bio jelly coconut masks, from place specific (eye, nose, chin etc) masks to Hydrogel masks and I love them all! In this post I will be concentrating on some of the ‘I Need You’ Sheet Masks and the ‘Skin Note’ Deep Moisturising Hydrogel Masks.

Etude House ‘I Need You’ Sheet Masks

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Etude House makes 20 different variations of these masks. These are (with the ones I have tried so far in bold):

  • Aloe
  • Collagen
  • Hyaluronic
  • Royal Jelly
  • Pearl
  • Green Tea
  • Lemon
  • Pomegranate
  • Tea Tree
  • Vita Complex
  • Olive
  • Coenzyme Q10
  • Mugwort
  • Korean Ginseng
  • Mango
  • Snail
  • Acai Berry
  • Bamboo
  • Rice
  • Honey

Directions for use: (I’ll put this once for each type as they are obviously all the same)

1. Apply toner to skin after cleansing.

2. Remove mask from pouch and apply to face, placing mask to fit eye and lip area.

3. Remove mask after 10~15 minutes and lightly massage remaining solution into skin with hands.

Mask Fit:

The same for all this type. (+ Bonus funny / scary picture!)

These sheet masks fit fairly well. The width and length are fine for me, there is a slight overlap under the chin which makes for a more snug fit, the eye and mouth holes are not too big or too small (this is sounding like Goldilocks now…..) The only issue, as always, is the nose area. My nose seems to be much too narrow, long and large for Korean sheet masks and this results in the excess material at the top making that area not fit well and the mask always finishes very short of the end of my schnozz. Funnily enough the hydrogels are very different!

And now for the demonstration …. you have seen one sheet mask selfie you have seen them all!?!  This was the Mugwort mask. This terrible picture demonstrates the fit around the nose area.

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Disclaimer: I took this picture after falling asleep in my contact lenses (hence the blood shot-edness) and without said contact lenses in ….aka I could not see a thing! Not the camera or myself in the mirror. It was basically a case of aim the camera somewhere at my head and click. My view at the time was something more like this (which is much more pleasant I’m sure you’ll agree):

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1. ‘I Need You’ Collagen Sheet Mask

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SKIN FIRMING. This mask sheet contains Collagen (Hydrolyzed Collagen) that strengthens the skin for firm, youthful skin.

Ingredients: Water, Butylene Glycol, Glycerin, Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, Dimethicone, Citrus Paradisi (Grapefruit) Fruit Extract,  Polyglyceryl-3 Methylglucose Distearate, Glyceryl Stearate, PEG-100 Stearate, Panthenol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Ethylhexylglycerin, Sodium Polyacrylate, Allantoin, Hydrogenated Polydecene, Hydrolysed Collagen (2mg), Trideceth-6, Camellia Sinensis Leaf Extract, Sophora Angustifolia Root Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Prunus Persica (Peach) Leaf Extract, Paeonia Albiflora Root Extract, Gingko Biloba Leaf Extract, Scutellaria Baicalensis Root Extract, Disodium EDTA, Phenoxyethanol, Fragrance.

Review: This mask had a fairly thick milky white serum and did not really smell of anything in particular. With this one, I did not fall asleep (hallelujah!). The mask had been in the fridge for a few hours so felt very soothing and calming. After about 20 minutes I removed the mask and patted the remaining essence (there was plenty!) onto my face. My skin felt a little firmer and tighter. It felt moisturised but a bit sticky. All in all, a decent nightly mask which will provide mainly hydration and maybe a little bit of firming / tightening.

Score: 7.5/10


2. ‘I Need You’ Pearl Sheet Mask

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BRIGHT COMPLEXION. This mask sheet contains pearl extract (Hydrolyzed Pearl) full of amino acids and minerals, brightening up dull skin for a bright and clear complexion.

Ingredients: Water, Butylene Glycol, Glycerin, Citrus Paradisi (Grapefruit) Fruit Extract, Alcohol, Panthenol, Carbomer, PEG60 Hydrogenated Castor Oil, Xanthan Gum, Hydrolysed Pearl (20mg), Potassium Hydroxide, Ethylhexylglycerin, Allantoin, Camellia Sinensis Leaf Extract, Sophora Angustifolia Root Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Prunus Persica (Peach) Leaf Extract, Paeonia Albiflora Root Extract, Gingko Biloba Leaf Extract, Scutellaria Baicalensis Root Extract, Disodium EDTA, Phenoxyethanol, Fragrance.

Review: As usual, I left the sheet mask in the fridge before application so that it gave a cooling / soothing effect. This mask does not really smell of much apart from a standard creamy skincare smell. This one has a clear, slightly thinner consistency serum I didn’t really see much of a whitening/brightening effect on my skin when I removed the mask and patted in the extra essence but I did look healthy, hydrated and glowing with an even tone, albeit slightly sticky.  This was one of my favorites.

Score: 8 / 10


3. ‘I Need You’ Green Tea Mask

This mask sheet contains green tea extract (Camellia Sinensis Leaf Extract), providing moist and comforting relief to sooth out rough and irritated skin. Confession: I tried this mask last year when I received one in the From Jeju Memebox. This was a long time before I started this blog and subsequently I do not have any photographs or the ingredients list. I do remember not being that impressed at the time and I think compared to the ones I have tried here this was my least favorite. It did smell rather pleasantly of green tea I remember but it didn’t have any discernible effects, maybe because my skin is generally not rough and wasn’t irritated at the time. It also left my skin a bit sticky.

Score: 5/10 (There are plenty of the others I would buy first although I will try it again and change the score if I was obviously deranged the first time I used it).


4. ‘I  Need You’ Mugwort Sheet Mask

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SOOTHING & BRIGHT. This mask sheet contains mugwort extract (Artemisia Princeps Leaf Extract) that improves circulation for a clearer complexion.

Ingredients: Water, Butylene Glycol, Glycerin, Citrus Paradisi (Grapefruit) Fruit Extract, Alcohol, Panthenol, Carbomer, PEG60 Hydrogenated Castor Oil, Xanthan Gum, Artemisia Princeps Leaf Extract (20mg), Potassium Hydroxide, Ethylhexylglycerin, Allantoin, Camellia Sinensis Leaf Extract, Sophora Angustifolia Root Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Prunus Persica (Peach) Leaf Extract, Paeonia Albiflora Root Extract, Gingko Biloba Leaf Extract, Scutellaria Baicalensis Root Extract, Disodium EDTA, Phenoxyethanol, Fragrance.

Review: This one had a lovely smell, somewhat reminiscent of cucumber (which is strange as there is none in it .. I presume it is the Mugwort itself, which I have never tried before). It smelt very fresh and clean.

‘Mugwort is a common name for several species of aromatic plants in the genus Artemisia…..Artemisia Princeps or Japanese mugwort, is a perennial, very vigorous plant that grows to 1.2 meters and is known as yomogi (ヨモギ) in Japanese….In Korea, it is called ssuk (쑥) or tarae ssuk (타래쑥), which is deeply related to Dangun Sinhwa (단군신화), legend of Gojoseon, the first Korean kingdom… Known as a blood cleanser, it is believed to have different medicinal properties depending on the region it is collected. In some regions, mugwort thins the blood, while in another region, it is claimed to have hallucinogenic properties, causing some to pass out from direct skin contact (dermal absorption) with the active chemicals. For this reason, some Koreans also wear a silk sleeve when picking mugwort plants…..Mugwort pollen is one of the main sources of hay fever and allergic asthma in North Europe, North America and parts of Asia‘   (source: Wikipedia)

This mask had plenty of a clear watery gel type essence. The sheet itself was a decent thickness and adhered to the face well, only falling away a bit when madly trying to aim a camera at one’s face! This one had not been in the fridge but it was still pretty cold as the weather was a tad icy. It felt very cooling and soothing. There was plenty of essence in the pack, which I applied liberally after I took the mask off. The essence had a slightly sticky feel as it dried but that was fine for use as a night time mask. This one did not feel particularly moisturising but my pores looked smaller and more refined and the tone of my skin was even, clear and more healthy looking than normal!

Score: 8/10


5. ‘I Need You’ Snail Sheet Mask

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Look at those little snaily faces!!

SMOOTH FIRMING. This mask sheet contains snail mucus ingredient (Snail Secretion Filtrate) that protects the skin’s natural barrier for smooth and elastic skin.

Ingredients: Water, Butylene Glycol, Glycerin, Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, Dimethicone, Citrus Paradisi (Grapefruit) Fruit Extract,  Polyglyceryl-3 Methylglucose Distearate, Glyceryl Stearate, PEG-100 Stearate, Panthenol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Snail Secretion Filtrate (20mg), Ethylhexylglycerin, Sodium Polyacrylate, Allantoin, Hydrogenated Polydecene, Trideceth-6, Camellia Sinensis Leaf Extract, Sophora Angustifolia Root Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Prunus Persica (Peach) Leaf Extract, Paeonia Albiflora Root Extract, Gingko Biloba Leaf Extract, Scutellaria Baicalensis Root Extract, Disodium EDTA, Phenoxyethanol, Fragrance.

Review: I love anything snail … I may have mentioned that before! Snail mucin has magical properties that can fade acne scars, smooth and revitalise skin and clear the complexion. My HG essence is the Benton Snail Bee and I tend to enjoy most snail items that I have tried (apart from Secret Key’s EGF snail masks for some reason – see Secret Key box post and January Mask Genie post).

This mask was slightly different. The sheet itself was a tiny bit thicker and white rather than translucent. The essence itself was also thick, white and very creamy. There was no distinctive smell. I wore this one in the day as I had unfortunately fallen asleep in my makeup the night before and my skin needed some serious TLC. I found that it stayed on my face very well as I was on the computer so not that active! The mask was still damp after about 20 minutes so I took it off and applied the rest of the essence from the pouch. My skin was left very happy – shiny (in a good way!), even and glowing. I would get this one again.

Score: 8/10


6. ‘I Need You’ Rice Mask Sheet

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PURIFYING. This mask sheet contains rice extract (Oryza Sativa (Rice) Extract) that brightens up dull and rough skin for smooth and healthy skin.

Ingredients: Water, Butylene Glycol, Glycerin, Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, Dimethicone, Citrus Paradisi (Grapefruit) Fruit Extract,  Polyglyceryl-3 Methylglucose Distearate, Glyceryl Stearate, PEG-100 Stearate, Panthenol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Oryza Sativa (Rice) Extract (20mg), Ethylhexylglycerin, Sodium Polyacrylate, Allantoin, Hydrogenated Polydecene, Trideceth-6, Camellia Sinensis Leaf Extract, Sophora Angustifolia Root Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Prunus Persica (Peach) Leaf Extract, Paeonia Albiflora Root Extract, Gingko Biloba Leaf Extract, Scutellaria Baicalensis Root Extract, Disodium EDTA, Phenoxyethanol, Fragrance.

Review: This one smelt almost like baby lotion (lotion that you put on babies, not lotion MADE out of babies). It was a light creamy smell and very pleasant. The smell, as ever, dissipates once the mask is on. The essence was relatively creamy and white, the same as the Snail and Collagen versions (the ingredients for these are different to the other two masks that I have used recently, which may be why!). When I tried this one (it had been in the fridge) I fell asleep for about 2 hours with it on. The mask itself was dry but my skin underneath felt plump and moist and even more so when I applied the copious amounts of essence left over in the pouch. My skin looked plumped up, brighter, shiny and very smooth. My forehead looked especially tight and glowy.

Score: 8.5/10 (I think this was my favorite but it was very close).

Conclusion

I would definitely try all of these again as the price is very good for the quality and results that they give you. They are a great every day mask to maintain and improve your skin – dependent on the ones you choose and your skins needs at the time. I would like to try all of other types of this mask that Etude House makes in this range as well and I’m putting an order in – especially the Aloe (soothing and cooling), Vita Complex (purify and brighten), Korean Ginseng (nourishing and revitalising) and Acai Berry (antioxidants). I will list places that you can purchase these at the end of the post.


Etude House ‘Skin Note’ Deep Moisturising Hydrogel Masks.

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Etude House makes 5 different types of this mask. I bought one of each. I have only tried 3 so far (in bold), as I use hydrogels less often due to the slightly higher price and generally superior effect – great for a special occasion or once a week rather than every day. I will update this post with further details when I try the final 2!

1. DEEP MOISTURIZING

2. LIFTING UP

3. BRIGHTENING

4. PORE TIGHTENING

5. CALMING FACE

Directions:

1. Prior to application, cleanse face, pat dry and wipe with toner facial pad.

2. Remove mask from pouch, unfold and remove upper and bottom films on both sides of mask.

3. Adhere transparent film-removed side of mask to face, fitting appropriately to eyes and lips.

4. Leave on for 20~30 minutes. Remove mask and massage remaining solution into skin with hands.

*More effective when side with transparent film is adhered to skin.

Mask fit:

As before, they are all the same. I especially like the fact that the side that is supposed to go against your skin is specified, as often (in fact with most hydrogels I have tried) either this is not mentioned and both sides seem exactly the same or in one notable case it specified a colour film which did not exist in reality! I do really appreciate this.

The masks come in two pieces, as have all other hydrogels I have tried. They are very slippery and easily damaged so best to take your time and don’t do this without your eyes in … contact lens / glasses joke 🙂

They do take a bit of adjusting and messing around to get the best fit but when you do so they are snug and will stay put. As they warm up they seem to adhere more closely to your skin. I generally put the bottom half on first (as that seems more likely to slip) and then the top half, slightly overlapping the bottom, to secure it. It is best to stretch it slightly when adjusting and then smooth it out, whilst pressing slightly, to make sure it is adhered firmly.

These hydrogels have an excellent fit: snug around the eyes and mouth (although the bit above the mouth can slip, especially if you are not lying down), much more covered at the sides of the nose than a standard sheet mask and the nose on these is very very long. It overlaps at the end, which is amusing! I have not yet attempted to take a photograph of me in one of these yet but I think one ‘selfie’ per couple of months is quite enough for your poor eyes.


1. ‘Skin Note’ Deep Moisturising Hydrogel Mask

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This is a Hydrogel Mask with hyaluronic acid (Sodium Hyaluronate) and seaweed extract (Jania Rubens Extract), quenching dry and thirsty skin with its burst of deep, long-lasting hydration.

Ingredients: Water, Glycerin, Butylene Glycol, Caprylic/Capric Triglyceride, Ceratonia Siliqua Gum, Chondrus Crispus (Carrageenan), Polyacrylate-13, Polyisobutene, Polysorbate 20, PEG-60 Hydrogenated Castor Oil, Phenyl Trimethicone, Phenoxyethanol, Allantoin, Cellulose Gum, Sodium Polyacrylate, Ethylhexylglycerin, Gardenia Florida Extract, Disodium EDTA, Fragrance, Potassium Hydroxide, Sodium Hyaluronate, Jania Rubens Extract.


2. Skin Note’ Lifting Up Hydrogel Mask

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This is a Hydrogel Mask with Collagen (Hydrolyzed Collagen) and Royal Jelly (Royal Jelly Extract), snugly hugging the face to provide elastic and bouncy skin with its special ingredients.

Ingredients: Water, Glycerin, Butylene Glycol, Caprylic/Capric Triglyceride, Ceratonia Siliqua Gum, Chondrus Crispus (Carrageenan), Polyacrylate-13, Polyisobutene, Polysorbate 20, PEG-60 Hydrogenated Castor Oil, Phenyl Trimethicone, Phenoxyethanol, Allantoin, Cellulose Gum, Sodium Polyacrylate, Ethylhexylglycerin, Disodium EDTA, Gardenia Florida Extract, Fragrance, Potassium Hydroxide, Royal Jelly Extract, Hydrolysed Collagen.

Review:

I used this one quite a while ago now.  I have recently got into the habit of writing down my thoughts at the time of using a product – I have a special notebook and everything! It isn’t this one but I think I should get this:

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Anyway, this was unfortunately pre-notebook. I do know that this was my least favorite out of the three that I have tried. It was perfectly ok but I remember that I noticed no particular skin improvements apart from hydration. There was definitely no lifting of any kind going on, which is a shame as I could do with a bit of that!  Perhaps this needs to be a regular usage sort of situation to see anything significant? I am willing to try!

Score: 7/10


3. ‘Skin Note’ Brightening Hydrogel Mask

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This is a Hydrogel Mask with pearl extract (Pearl Powder) and Vitamin C (Sodium Ascorbyl Phosphate), snugly hugging the face to provide a movie star’s glowing complexion with bright and radiant skin.

Ingredients: Water, Glycerin, Butylene Glycol, Caprylic/Capric Triglyceride, Ceratonia Siliqua Gum, Chondrus Crispus (Carrageenan), Polyacrylate-13, Polyisobutene, Polysorbate 20, PEG-60 Hydrogenated Castor Oil, Phenyl Trimethicone, Phenoxyethanol, Allantoin, Cellulose Gum, Sodium Polyacrylate, Ethylhexylglycerin, Disodium EDTA, Fragrance, Potassium Hydroxide, Pearl Powder, Sodium Ascorbyl Phosphate.

Review:

As is usually the case with hydrogels, there is no particular smell with this one – just a general clean skincare scent. This mask had been in the fridge for a few hours when I used it and yes, I fell asleep with it on. When I woke up, all of the gel had absorbed leaving the mesh / base. My skin looked and felt very moist and plumped up but I wouldn’t say that it looked brightened exactly. The results were not as bright and whitened as other masks I have used but I definitely looked more radiant and hydrated, with my nasolabial (nose to mouth) lines looking less deep and my forehead looking smooth. I would definitely try this one again.

Score: 8/10


4. ‘Skin Note’  Pore Tightening Hydrogel Mask

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This is a Hydrogel Mask containing Morocco Clay (Moroccan lava clay) and unripe apple (Pyrus Malus (Apple) Fruit Extract), snugly hugging the face to tighten and clear up pores for smooth skin.

Ingredients: Water, Butylene Glycol, Glycerin, Ceratonia Siliqua Gum, Chondrus Crispus (Carrageenan), Polyacrylate-13, Polyisobutene, Polysorbate 20, Phenoxyethanol, PEG-60 Hydrogenated Castor Oil, Allantoin, Cellulose Gum, Sodium Polyacrylate, Bentonite, Ethylhexylglycerin, Peat Water, Acacia Senegal Gum, Citric Acid, Potassium Sorbate, Hydroxypropyl Methylcellulose, Disodium EDTA, Fragrance, Potassium Hydroxide, Pyrus Malus (Apple) Fruit Extract.

Review: The ingredients are a bit different on this one – can’t wait to try it.


5. ‘Skin Note’   Calming & Relaxing Hydrogel Mask

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This is a Hydrogel Mask containing aloe (Aloe Barbadensis Leaf Extract) and glacial water (Water), snugly hugging the face to soothe and freshen up exhausted and irritated skin.

Ingredients: Water, Butylene Glycol, Glycerin, Ceratonia Siliqua Gum, Chondrus Crispus (Carrageenan), Polyacrylate-13, Polyisobutene, Polysorbate 20, Phenoxyethanol, PEG-60 Hydrogenated Castor Oil, Allantoin, Cellulose Gum, Sodium Polyacrylate, Gardenia Florida Extract, Ethylhexylglycerin, Disodium EDTA, Fragrance, Potassium Hydroxide, Aloe Barbadensis Leaf Extract.

Review:

This hydrogel mask had a notably green tinge to the gel and after wallowing in the fridge for a few hours it felt wonderfully cooling, calming and relaxing. I used this after a wash off mask that I will soon be reviewing that had stung a little so the calming, soothing aspect was welcomed. I fell asleep (surprise, surprise) and the gel was mostly absorbed when I woke up.

The results from this one were interesting … the pores at either side of my nose actually looked bigger (a first from any mask!) and a couple of reddish marks from healing hormonal spots did not look any lighter in colour. Perhaps this was not the purpose of the mask though (the cooling sensation would be lovely after sun exposure I think) and the size of the pores did improve as I patted the rest of the essence in and completed my night time routine. There was again plenty of essence left over in the pouch and although it was a little bit sticky, my skin felt like it enjoyed it and was more hydrated afterwards. This was an OK mask, comparable with the Lifting one and not as good as the Brightening.

Score: 7/10

Conclusion

Interestingly, I think I preferred the standard sheet masks overall. I would definitely buy most of them again (especially as the prices are very good) but I would not save the Hydrogels for before special occasions like I do my absolute favorite ones. I would instead use them as a once a week treat to maintain my skin. I will order some more Hydrogels and a decent varied stock of the ‘I Need You’ sheet masks for every day use (and use them dependent on what my skin needs that day).

Etude House makes very good sheet masks at a very decent price. They are fairly easy to get hold of and are often on offer at the various outlets, especially their own website, which has regular well received promotions such as free shipping when you spend over a certain amount. Here are some of my favorite places to shop.

Shop these masks*:

Etude House

‘I Need You’ Masks ($0.95 / 65p, plus shipping)

‘Skin Note’ Hydrogels ($2.50 / £1.70, plus shipping)

Tester Korea

‘I Need You’ Masks (1,000 Won / $0.91 / 61p, plus shipping) (quite a few types OOS at the moment)

‘Skin Note’ Hydrogels (2,500 Won / $2.28 / £1.54, plus shipping)

Beauty Net Korea

Set of all 5 ‘Skin Note’ Hydrogels ($14.40 / £9.71, including the shipping charge)

They are also available widely on Ebay and Amazon.

*(all prices and links correct at time of posting. No affiliate links)


Happy Easter (or Chocolate Egg Day) everyone! …..and with that I must dash x

happy easter bunnies fb(source)

Disclaimer: All views are my own, unbiased and honest. All items were purchased by myself from various outlets. Opinions are subjective to skin type.

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Memebox Winter Essential Masks

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This will be the final ‘whole’ Memebox that I will review as the ones I received prior to this are quite frankly all over the place, some parts in use, some in other lovely people’s homes as a result of swaps or sales and some gone to the ether that is the empties pile. Not to worry though as I still have a shitload of value sets and then lots of individual products to review – I’ll even venture out of K Beauty!

If you want to know one major thing about me it is that I LOVE masks – any kind of masks……all kinds of masks! Not as much as I love bunnies (that’s a given and for evidence of how right that is please see the bonus Billy picture at the end) but they are pretty high up there and therefore I would always want to purchase a mask box, however angry I am with a company at the time.

I bought this on the 18th December when it was released and although it wasn’t shipped until the 23rd, I received it on the 5th of January, so not too bad for holiday posting time. The box cost $23 + 6.99 shipping (approx £19.50) and has a Memevalue of $72 (£46.80) for 6 different types of products.

This was one of the boxes sadly absent one of the invaluable information cards and the information was all online and is still there (here) at the moment but who knows for how much longer, as the site continues to change.

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This is the marketing blurb that drew me in (not really .. I’ve said before I don’t read these but MASKSSSSS!!)

Box Description

The winter season is the most festive time of the year, filled with holiday parties and homeward travels. While winter wonderland may be all fun and games for the mind and soul, it’s not the same story for the skin! During the winter season, your skin needs more lovin’, especially with the constant switching between moisture-sucking indoor heating to frigid cold outdoor temperatures. The harsh environment leaves skin dull, flaky, and as dry-as-a-desert. No matter how much makeup and moisturizer you slather onto your face, when skin cells are dehydrated and malnourished, no amount of highlighter or luminizer will bring back that radiance.   Fret not, because your winter skin care solution is right here. This box, full of winter’s essential masks, caters to all winter skincare needs. Each mask is formulated with unique potent ingredients designed to nourish the skin cells and instantly restore lost radiance. Hydrate, renew, and revitalize the skin for noticeably smoother, velvety, younger-looking skin!

Contents

1. VELIEVE Girlish Mask 20ml X 3ea

Full size product: 20ml X 3ea ($7)
Randomly selected from Collagen Lifting, Honey Moisture, Vita Shining, Aloe Soothing

Velieve’s Girlish Mask series comes in 4 different types each enriched with natural ingredients catered to target different skin care concerns – marine collagen for firming and tightening, honey extracts for nourishing, lemon extracts for brightening, and aloe vera extracts for moisturizing and soothing. The thin pulp type sheet masks adhere tightly to skin with ease and without any mask essence drooping down.

How to use:
Place the sheet mask over clean face. Remove the mask after 15~20 minutes of rest. Pat in the remaining essence for full absorbance.

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Out of four possibilities, I received the random selection of two Aloe Soothing and one Collagen lifting masks.

Ingredients (Aloe): Water, Glycerin, Glycereth-26, Aloe Barbadensis leaf extract (0.2%), Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Carbomer, Triethanolamine, Panthenol, Dipotassium Glycyrrhizate, Allantoin, Coceth-7, PPG-1-PEG-9 Lauryl Glycol Ether, Methylparaben, Xanthan Gum, Phenoxyethanol, Disodium EDTA, Fragrance.

Ingredients (Collagen): Water, Glycerin, Glycereth-26, Hydrolyzed Collagen (0.1%), Corallina Officinalis Extract, PEG-40 Hydrogenated Castor Oil, Carbomer, Triethanolamine, Panthenol, Dipotassium Glycyrrhizate, Allantoin, Butylene Glycol, Ethylhexylglycerin, Coceth-7, PPG-1-PEG-9 Lauryl Glycol Ether, Methylparaben, Xanthan Gum, Phenoxyethanol, Disodium EDTA, Fragrance.

My Thoughts

The blurb on the back of the Aloe mask is as follows: .
“Greedy girls soothing mask for the skin relief” – Aloe Vera leaf extract protects the skin against harmful environments and stress making the skin more moist and healthier by delivering moisture.

and the Collagen mask:
“Greedy girls firming mask for V line” – Marine Collagen ingredient restores lost firmness and brings back the V line while increasing moisture for moist and firm skin.

Well that sounds good. I presume the grumpy looking moppets on the front are the ‘Greedy girls’? I’m not really one for cutesy things but at least these aren’t as alarming as the very scary Ddung girls, who are also featured on K Beauty products. I did have some of those items but I burnt them (…gave them to someone who would appreciate them more).

grumpy girls(Source)

My V line needs all the help it can get to be honest. The ‘V LIne’ is the Korean term for ‘A slim and oval face narrowing towards the chin’ (source). My face is wide and round and does not noticeably narrow towards the chin! Hence, the vast amounts of help needed 🙂

Aloe masks will also come in very handy this summer when I intend to venture outdoors and enjoy what little sunshine the English summer brings. I always put sheet masks in the fridge at least half an hour before use (even when it is below freezing outside) as I enjoy the cooling sensation (and it is actually meant to be good for your skin – I will look further into that in a later post) and that will be extra luscious in the summer stickiness.

If anyone needs a guideline on how to use a sheet mask, the company kindly provides this demo:

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Sheet masks are sheet masks though, they are not miraculous – they mostly provide a lovely soothing, moisturising boost to your skin and I think a lot of why I love them so much is the pampering aspect of having to lie there perfectly still whilst they do their work. I do however pretty much always fall asleep with them on so they have a dual advantage there as a sleep aid!

If you would like to purchase some of these masks there are various listings on ebay. The one that I used for this images shown here is called Littlecutiepie1 (which definitely fits with the petulant poppets!). They are selling at £1.59 ($2.44) per mask at the time of posting;

2. RIRE Patting Water Pack 300ml
Full size product: 300ml ($42)
Randomly selected from Lifting, Brightening, Moisture
A new generation of ‘patting water packs’ that works miraculously to balance skin’s PH level, gently melt away dead skin cells, and ultimately enhancing skin tone and texture to reveal clearer, smoother complexion with continuous use. The yellow Lifting pack is made from evening primrose extracts and works to tighten and rejuvenate tired skin. The purple Brightening pack bases its formula on violet extracts which help to balance and brighten uneven skin tone. The pink Moisture pack is enriched with a blend of cherry blossom extracts to deliver rich hydration and healthy moisture & oil balance.

How to use:
Remove makeup residues with cleansing oil or foam. Then fill 2/3 of a bowl with water and drop in 1~2 lid-ful of the Patting Water Pack. Mix well and gently pat it all over the face for 15~20 times. Do not rinse afterwards.

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Ingredients: Water, Glycerin, Dipropylene Glycol, Sodium Citrate, 1,2-Hexanediol, Caprylyl Glycol, Coceth-7, PPG-1-PEG-9 Lauryl Glycol Ether, PEG-40 Hydrogenated Castor Oil, Alcohol Denat, PEG-60 Hydrogenated Castor Oil, Citric Acid, Lactic Acid, Salicylic Acid, Viola Tricolor Extract, Camellia Sinensis Leaf Extract, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Hydroxyethylcellulose, Betaine, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Phenoxyethanol, Disodium EDTA, Fragrance.

My Thoughts

This was the big ticket item. A previous Memeaddicts holy grail was a similar patting water by a company called Blithe. The wonderful Veri Tazy of the blog Pulchritudinous did some very valuable experimentation adding patting water to existing spray mists to cut out the rigmarole of the basin technique described above. Her post on this can be found here.

If you would rather try the product in the manner in the manner to which it was intended, this informative video may help.

I have some sachets of Blithe from a previous box that I have been meaning to add to my aloe mists but as with all things, I still have not got round to it. Now I have this one too! The blurb on the side of the box specifies that this variant (Brightening) is also good for ‘Deep cleansing – Exfoliation – Pore Care – Brightening – Skin Tone Improvement – Nutrition Supply – Control of Skin Balance – Promote the Period of Skin Turn Over’.

The liquid is extremely gloopy (a bit reminiscent of washing up liquid) and smells…….well……exactly like washing up liquid! Perhaps that is harsh, maybe more like a really cheap bubble bath that you had as a kid (that could be a good thing as they are meant to be very gentle on your skin and eyes!).

Anyone?

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I’m not sure whether I will keep this as I’m inherently lazy and it does seem like a bit of a faff to be honest.

If you would like to purchase your very own Matey patting water the full range can be found on ebay for around £15.25 ($23) here.

3. INOFACE Real Natural Pulp Essence Sheet Mask 23ml
Full size product: 23ml ($2)
Randomly selected from Snail, Q10, Collagen, Aloe
Replenish moisture and firmness to dry, sagging skin with the Inoface Real Natural Pulp Essence Sheet Masks each formulated from the concentrated essence of natural ingredients – snail mucus, Q10, collagen and aloe extracts. These masks are composed of highly effective skin soothing, moisturizing, and firming agents and are suitable for all skin types and for all 4 seasons.

How to use:
Spread the sheet mask evenly over clean face. Rest for 15~20 minutes. Remove and pat in the remaining mask essence onto skin for full absorbance.

(Best Before October 23rd, 2015) 

DSCN0963(please excuse the terrible photo – I have used this mask due to the earlier expiry date and this was a quick one I took when it arrived!)

Ingredients: Water, Glycerin, Butylene Glycol, Dipropylene Glycol, Sodium Hyaluronate, Portulaca Oleracea Extract, Carbomer, Triethanolamine, Chlorphenesin, Methylparaben, Phenoxyethanol, Snail Secretion Filtrate (12mg), Fragrance.

My Thoughts

I love anything to do with snail goo!

Not because I am strange (although I am …) but because it has done wonders for my skin in other mediums. I speak of course of the Holy Grail (HG) that is Benton Snail Bee High Content Essence. I will no doubt talk of this more in the future but I loves it!! I also love that brands Snail Bee sheet masks and of course wanted to compare this to their wondrousness.

I’ll be quick. It was OK …………just ok. I am glad that I got this option, having received the collagen and aloe in the previous mask types. However, the snail secretion filtrate, as you can see, is barely a blip on the ingredients radar. I need MORE SNAIL than that to keep this visage glowing!!

To demonstrate, I bring you snail wars! This is the Inoface mask:

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Never going to win is it? *sigh*

On the other hand – this is the snail I want to slime over my skin products – Super Snail!:

spzky(Source)

Enough of the shenanigans and on to the important question: are the snails harmed when donating their goo?

It is difficult to find a definitive answer. We do know that the snails are not killed to extract the slime / mucin. They can collect from the same snail many times over which I am sure is much more cost effective. Similar to the bee venom industry,  the snails are mechanically stressed by moving over some form of collection tray. I am going to try to look into this further in one upcoming post to celebrate the recent announcement from South Korea that they are planning to ban animal testing for cosmetics, joining not only the E.U., but also India, Brazil and China in their efforts to stop the use of animal testing for beauty products (see here for further information). Please look out for it and if there is anything you would like me to look into (within reason!) please let me know.

I couldn’t find these to buy online (plenty of Benton ones though) but the company does have a website at http://www.ino-face.com.

4. ESTHETIC HOUSE Collagen Jelly Mask Pack 100ml
Full size product: 100ml ($13)
Swallow your skepticism—pig collagen has been shown to be highly effective in firming and tightening the elasticity of skin and reducing the appearance of wrinkles. Rich in collagen peptides extracted from pork rinds, this leave-in, highly-concentrated collagen facial mask pack from Esthetic House absorbs easily, leaving skin firmer, nourished, moisturized, and freshened. Suitable for all skin types.

How to use:
Apply a moderate amount to clean face, massaging until absorbed. No need for rinsing off.

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Ingredients: in Korean only

My Thoughts

It is unfortunate that I couldn’t find an English ingredient list as the product itself is pretty unassuming and dare I say it, a bit boring looking. I have a similar collagen piggy mask by the brand Elizavecca, which is a lot more interesting, and I intend to use that one first and then consider this one if that produces decent enough results. The products entry on Alibaba lists the following plus points:

Pig skin is quite simillar to human skin and it contains rich collagen and elastin.

This is facial pack contains rich collagen (50%) from pig skin.

– It contains 50g of collagen extracted sanitarily from fresh pig skin sterilized and deodorized.

(It’s much higher than sheet/gel mask products.)

– It contains valuable plant extracts also, such as bean fermentation extract, macadamia seed oil, cacao seed extract.

– It keeps your skin fully moisturized.

– It tightens skin cells and presents you a young face.

– It is gel type and is applied onto skin smoothly.

– It’s absorbed into skin  quickly.

– No need to wash, it can be used as sleeping pack.

– It’s good for all skin types.

– It’s 6 free (paraben, ethanol, animal oil, coloring, benzophenone, mineral oil)

The mask smells very lightly fruity (hey, better than smelling of a pig sty!). I would use this as a sleeping mask and hope that the promised tightening and firming came to pass! I don’t have many wrinkles but some general improvements in elasticity would be much appreciated. I may compare the two when I am finished.

If you would like your own piggy goodness it looks like this mask is available here

5. LASSIE’EL Raspberry Age Defying Yogurt Massage Mask 12g
Full size product: 12g ($6)
Deeply replenish and revive dry, dulled skin with a rich blend of yogurt extracts that effectively sloughs away dead skin cells and skin impurities from the pores and prevent oxidation of the skin. The yogurt formula consists of lactobacillus, raspberry extracts, and collagen extracts which all work to fight and diminish appearance of wrinkles and sagging, aging skin.

How to use:
Spread the mask evenly over clean face. Massage onto the face using hands until the micro-beads in the mask formula completely disappear. Rinse off with lukewarm water after 5~10 minutes.

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Ingredients:
Water, Collagen, Cetyl Ethylhexanoate, Glycerin, Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Caprylic, Capric Triglyceride, Sucrose Palmitate, Glyceryl Stearate, Glyceryl Stearate Citrate, Sucrose, Mannan, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Xanthan Gum, Propylene Glycol, Rubus Idaeus (Raspberry) Fruit Extract, Sodium Hyaluronate, Yogurt Extract, Sclerotium Gum, Disodium EDTA, Phenoxyethanol, Methyl Paraben, CI 42090, CI 17200, Fragrance.

My Thoughts

We received some sleeping masks from Lassie’el previously that were really very good so I hold out high hopes for these very cute looking masks.

The company is named as ‘the god’s gift of nature for your skin everyday to restore youthful skin’. ‘Lassie’ is the Scottish nickname for girls and ‘el’ refers to Ancient Syria’s ‘father of gods’.

Yeah, me neither??!

I do like their concept though – they intend their products to free you from the short shelf life of other skincare products to help you feel like you are using new products all the time. So basically, instead of huge jars and bottles that you never finish (especially if you hoard Meme products, am I right?) you have individual pouches and pods all ready to face another day! I do think this is especially good for travel and they could also aim their products at that market with a few tweaks I’m sure.

I haven’t used one yet (there are 4 in the packet) as I have similar large pot masks open that I need to use up first. I love the addition of the little lid so that you can use each pod more than once (to be stored in the fridge). The sleeping masks also contained enough for more than one go (I had avocado and pearl ones) but as they did not have such a nifty gadget I utilised that age old favorite tin foil!

Yogurt is meant to be great for soothing and cooling the skin, so these may be another gem for the summer months. It can also exfoliate, prevent skin oxidation and clean out pores. Raspberry can apparently help prevent freckles and age spots and has benefits for anti ageing and firming of the skin. The website specifies that these masks are recommended for 1. anyone who wants to prevent wrinkles and help with age defying and 2. anyone who is concerned about blemishes such as freckles and age spots. They also do a Kiwi, Aloe and Strawberry version of these masks.

I haven’t been able to find these directly to buy online but I do know that Forever 21 in the US has started stocking the sleeping packs (those lucky Americans again!!) and Lassie’el do have a comprehensive website here.

6. PURE SMILE Jewelry Bubble Ruby & Pure Bubble Royal Jelly 3g X 2ea
Full size product: 3g X 2ea ($2)
These two wash-off facial packs are each formulated from concentrates of ruby extracts and royal jelly extracts. The Jewelry Bubble Ruby pack is a skin soothing and replenishing formula that consists of ruby powder, green tea, hyaluronic acid, aloe vera leaf, glycerin, vitamin E, and portulaca extracts. The Pure Bubble Royal Jelly pack is also enriched with over 40 kinds of vitamins and minerals and helps treat acne-prone skin types by deeply cleansing the pores and nourishing damaged skin.

How to use:
Spread the pack evenly over clean, towel-dried face. Gently massage the self-generated bubbles 2~3 times as the bubbles penetrate deep into the pores and extract skin impurities clogged up. Rinse off with lukewarm water when the bubbling stops.

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Ingredients: all in Korean

My Thoughts

Whelp……they are Pure Smile and they are teeny bubbling mask pods. I do like bubbling masks (especially the Elizavecca Carbonated bubble clay mask) but Pure Smile is a bit cheap. I have been using the Pure Smile Jewellery Scrub that came in a previous box and I am not altogether impressed. It does the job but in a not very pleasant and fun way.

The packaging is a bit shit – they look like those marmalade pods that you get at cheap B&B’s. The ingredients sound better – ruby extracts and royal jelly. We shall see, the proof is in the pudding or in this case, the marmalade portion.

Pure Smile has it’s own website here.

Conclusion

This is not the best of the Mask boxes that I have received from Memebox, in fact I would probably say that it is my least favorite ….by a very long shot. This one disappointed me.
I will try most of the products out and although the curation is fitting to the theme, the quality of the products just isn’t there. They all seem to be inferior dupes of items that we have known and loved before. It seems cheap and although I don’t usually take heed in the perceived value of the box, that does show that this one is a lesser box by far.  I think I will enjoy the Lassie’el masks and the sheet masks are of course always welcome (even though they are obviously not the best of their type). I wonder if at this point the knew that they were stopping shipping to most of the world? It does smack a little of giving up.
Then again, they came back hard with the first two boxes that I have reviewed, which were both pretty good (Night care and Detox and Renew). Maybe it is purely what they can get their hands on at the time? Who knows .. we probably never will.

I said at the start that this would be the last actual box I would review but if there are any old ones that you would particularly like me to do and I happen to have received, please let me know. If not, it’s onto the value sets….

Cheers

Charlotte xx

Oh yes, bonus Bunny (almost forgot) – he was 9 last week 🙂

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